Mission, Responsibility, and Progress! From August 1st to 4th, the four-day Xuyang New Materials 2025 Mid-Year Summary and Sharing Conference successfully concluded.

Tracing the Original Intention: Understanding Xuyang's Strength from Its Birthplace

Seeing is believing; only through understanding can we truly grasp. Xuyang has always insisted on bringing new employees and sales representatives to the production base, visiting the historic Huashan Factory—the company’s very origin. It’s through this step-by-step, hands-on journey that everyone deeply connects with the company’s evolutionary milestones, gaining a profound appreciation for the challenges and resilience it has faced along the way.

This immersive experience is like a bridge, guiding employees from "getting to know Xuyang" to "understanding Xuyang," ultimately leading them to the heartwarming haven of "embracing Xuyang." From there, they can truly become part of this warm, close-knit family—and join as fellow travelers who share both the joys and challenges of this shared journey.

Spiritual Resonance: Paying Tribute to Fellow Travelers with Sincere Hearts

Chairman Zhu Shuangshan, Head of the Core Leadership Group

The twice-yearly annual conference has been a distinctive cultural symbol that Xuyang has upheld for many years. Over 300 employee representatives from the company’s five major production bases and five regional offices across China have braved mountains and seas to gather together in Huashan—their birthplace, a "blessed land" that holds cherished memories of Xuyang—for a grand spiritual feast unique to the people of Xuyang.

At the beginning of the mid-year meeting, the entire audience joined in a heartfelt chorus of "The Motherland Will Never Forget." The sincerity embedded in the melody perfectly captured the genuine emotions of the Xuyang team—feelings that may not always be voiced aloud, yet remain deeply etched in their hearts. This gratitude is extended to every friend who has shown care, support, and assistance in helping Xuyang thrive. Zhu Shuangdan, Chairwoman and leader of the core leadership team, emphasized: "Xuyang holds two annual meetings each year, investing significant manpower and resources without hesitation—precisely because we aim to create a rare platform for learning and sharing, fostering unity, synergy, and collective growth. I encourage everyone to embrace this four-day event with an open mind, a humble attitude, and a grateful heart, making every moment count as we strive to make the most of this invaluable opportunity."

“What is corporate culture? Why is it essential to build a strong corporate culture? And how can we bring this culture to life in every aspect of our organization?” The true implementation of corporate culture hinges on subtly yet powerfully influencing each individual—something that can be achieved by leading with the core values and establishing channels that are fair, open, and transparent.

Xing Zhiqing, Executive Director of the Training Committee of the China Enterprise Confederation, was invited to attend and shared his thoughts: "Corporate culture is the unique spiritual core and cohesive force that defines an enterprise. After personally experiencing Xuyang's annual conference, I deeply appreciated the distinctiveness of its culture—rooted in Chairman Zhu Shuangshan's vision of 'becoming a great company,' embedded in the business ethic of 'helping others without harming them,' and vividly reflected in employees' unwavering commitment to their responsibilities over the past decade. This culture not only serves as the driving force behind internal growth but also holds immense value for external dissemination, powerfully supporting the company’s transformative journey from simply exporting products to pioneering the export of its very culture."

Xing Zhiqing, Executive Director of the Training Committee of the China Enterprise Confederation

Cultural Foundation: Corporate culture is the soul.

Corporate culture is the soul of enterprise development and the relentless driving force behind its growth. Over more than two decades of growth, we have consistently advanced with vibrant momentum, a testament to the powerful vitality of Xuyang's distinctive corporate culture.

Deputy Head of the Core Leadership Group and Assistant to the Chairman, Liu Wenbin

Liu Wenbin, Deputy Head of the Core Leadership Team and Assistant to the Chairman, delivered a special report on the company's cultural development efforts during the first half of the year. He addressed critical questions such as, "What kind of culture does Xuyang need today? How can the enterprise achieve lasting success over the next century?" and emphasized the clear leadership role that the core team must play in shaping Xuyang's enduring legacy. Additionally, he systematically reviewed the incremental achievements made in embedding the core corporate culture throughout the first half of the year.

Building and implementing corporate culture relies heavily on the cooperation and efforts of each branch center. Directors of the branch centers, along with outstanding representatives from the core leadership team, elaborated on the mission and vision of the company’s culture, as well as the progress and development of cultural implementation at their respective centers—sharing insights and experiences about the unique appeal of Xuyang’s culture with Xuyang family members both online and offline.

Director of the Core-Level Branch Center / Outstanding Representative

Practical Results: An Outstanding Team Is Where the Strength Lies

Over two decades of trials and triumphs—through both sunshine and storms—the once humble, grassroots beginnings of Xuyang have blossomed into a thriving force, nurturing a research and development team of over 100 talented individuals and a dedicated workforce of nearly 1,000. With cutting-edge application-testing capabilities and an extensive IT-driven sales network spanning more than 60 countries and regions, Xuyang continues to lead the way in its industry.

Heads of each center and department successively reported on their first-half work and team-building efforts. At the same time, they shared insights into how to integrate and embed the company’s core culture, as well as specific initiatives aimed at strengthening cultural practices, thereby conveying and showcasing Xuyang’s operational achievements from the first half of the year to all attendees.

Talent drives enterprise: Outstanding employees are our greatest asset.

To date, every step of Xuyang's journey has been deeply infused with the dedication and hard work of all its employees. Outstanding employees are the company's most cherished asset—and also the vital force driving its growth. They strive relentlessly, standing together through thick and thin, contributing their unique strength to Xuyang's continued development!

Veteran employees share

Free sharing

The newly joined employees are like a breath of fresh air, continuously infusing旭阳 with vibrant energy and growth. They not only symbolize the company’s future and hope but also represent limitless possibilities for development. It is precisely this powerful synergy between the old and the new that enables 旭阳 to steadily advance toward even greater goals.

New Employee Sharing

The mission is the guiding beacon that lights up Xuyang’s path forward, steering us toward the vision of "becoming a great enterprise." Responsibility serves as the strong backbone that supports this mission, embodying commitment through accountability. And relentless progress is the powerful engine propelling our journey—driven by unity and collaborative efforts that accelerate our ultimate success. Together, these three elements reinforce one another, forming the solid foundation upon which the company’s growth is built.

With a mission on our shoulders, we bravely step up and keep pushing forward! All Xuyang employees are rallying with unwavering determination to sprint toward rapid, high-quality growth. Together as one team, united in purpose and driven by a shared dream, we’re working tirelessly to "become a world-class new materials enterprise"!