Over the past three decades, China's coatings market has experienced rapid growth, nurturing and strengthening a large number of high-quality domestic enterprises. Yet, it has consistently struggled with the awkward position of being big but not strong, still lagging behind international industry leaders in many key areas.
In today’s era of reshaping economic globalization, open development has become a critical issue that all industries must address and actively advance. Meanwhile, the strategy of "going global while attracting investment" is increasingly recognized as a vital step toward aligning with international standards. In March, under the organization of the China Coatings Industry Association, Mr. Zhu Shuangshan, Chairman of Xuyang Group, along with other senior executives from leading coating companies, embarked on an inspiring journey to Europe for learning and exchange.
▲ Group photo of the delegation
"Open your eyes to the world"—step beyond borders and turn your gaze toward Europe. The delegation traveled thousands of miles to the European continent, proudly showcasing the talent and achievements of China's coatings industry to the global community. At the same time, this European expedition was approached by Chinese coating companies with a mindset of keen observation, active listening, eager learning, and meaningful exchange. By studying the current state and emerging trends of Europe's coatings industry—and gaining insights into cutting-edge technologies employed by the world's leading coating giants—these enterprises have undoubtedly found valuable inspiration and momentum to propel the future growth of China's own coatings sector. Let’s embrace less impatience and more dedication; less reliance on shortcuts and more commitment to steadfast perseverance.
▲ Spanish Coatings Association Study and Exchange
▲ Visit CIN Coating Factory in Porto, Portugal
After thoroughly examining renowned European paint companies, the delegation swiftly traveled to Nuremberg to visit the European Coatings Show, where they were captivated by the latest technologies and innovative ideas on display. While the delegation explored the European Coatings Show, Xuyang also showcased its cutting-edge products at the event. As Xuyang Group continues to strengthen its global presence, the brand’s recognition has been rapidly growing. In recent years, you can almost always spot Xuyang representatives working diligently at major international trade shows around the world. Thanks to our consistently reliable products and meticulous, professional technical support, Xuyang has earned an outstanding reputation among customers across various countries.
▲ Exhibition Venue
The new era is a time of great rejuvenation for the Chinese nation—a period when China is stepping onto the world stage. At Xuyang, we are diligently seizing the fresh opportunities brought by this transformative era, accelerating our growth, intensifying our innovation efforts, building robust competitive advantages, and actively engaging in global competition. China’s coatings industry is steadily advancing to the forefront on the world stage, capturing the attention and admiration of the international community. As a result, the future path of the coatings industry will become even broader and more promising, while Xuyang’s tomorrow promises to be even more exciting and remarkable!
▲ Group photo of the delegation
