From April 9 to 11, the "2025 China International Coatings Conference," hosted by the China National Coatings Industry Association, kicked off grandly in Hangzhou—and Xuyang New Materials was proudly invited to attend this prestigious event!

2025 is a pivotal year, serving as the bridge between the 14th and 15th Five-Year Plans. Facing a complex and challenging market environment, the China International Coatings Conference will focus on the theme "New Quality Drives, Breaking Barriers Ahead," providing authoritative insights into the latest industry policies, offering deep understanding of the global coatings market, and fostering collaborative discussions on the industry's transformation and upgrade.

As a specialized supplier of raw materials for the coatings industry, Xuyang actively participates in prominent industry events, aiming to collaborate with numerous industry leaders and collectively contribute to the thriving development of China's coatings sector.

Xuyang is at the scene.

This conference brought together leading authorities from the coatings industry. Taking this opportunity, Chairman Zhu Shuangshan delivered a keynote speech titled "Innovation? It Comes from Customer Pain Points."

The content highlights Xuyang's groundbreaking product—zinc powder—in the anti-corrosion coatings sector, particularly its revolutionary advancements in high-zinc coatings. Featuring exceptional salt-spray and blister resistance, this innovative zinc powder pushes beyond conventional performance limits, paving the way for a promising new market opportunity in high-zinc coatings.

At the conference venue, the Xuyang booth showcased a diverse range of products—ranging across various color palettes, including carbon black, zinc powder, copper-gold powder, and aluminum pigments—that drew numerous attendees to stop and take a closer look. With attentive service, high-quality products, and expertly delivered explanations, the Xuyang team ensured every visiting customer enjoyed an exceptional experience.

Xuyang Product Recommendations

■ Xuyang Zinc Powder

Spherical zinc powder It is a key raw material used in the manufacturing of paints, coatings, and chemical products, with applications spanning metallurgy, the battery industry, as well as the pesticide, feed, dye, and pharmaceutical sectors.

Flake zinc powder It is produced by dry grinding spherical zinc powder, offering enhanced coverage, floating ability, shielding performance, and a metallic luster. It is widely used in zinc-rich anti-corrosion coatings, as well as coating technologies such as Dacromet and Galvanizing, and also finds applications in zinc-chromium yellow coatings, shipbuilding, naval vessels, automotive components, steel towers, guardrails, and other fields.

Alien-shaped zinc powder It includes flaky zinc powder, spherical zinc powder, and more, having surpassed the conventional limits of anti-corrosion performance through extensive experimentation. Its salt-spray resistance and blistering resistance both outperform those of traditional spherical zinc powder, making it ideally suited for use in high-zinc coatings—and holding great potential for future applications.

■ Xuyang Carbon Black

Made from premium raw materials and produced under precisely controlled combustion conditions, this high-pigment carbon black features uniform particle size, delivering exceptional characteristics such as deep blackness, excellent dispersibility, superior gloss, and a pronounced blue hue. It is widely used across various industries, including automotive coatings, industrial paints, leather processing, color masterbatches, decorative coatings, inks, and modified plastics.

■ Xuyang Copper Gold Powder

Copper-gold powder Since its launch, it has received widespread customer acclaim and is widely used in coatings and inks.

Passivated Copper Gold Powder : Surface treatment with a passivating agent reduces its reactivity, enhances the product's temperature resistance, and significantly improves stability in water-based systems. This product is suitable for applications such as waterborne acrylic resin ink systems, low-temperature baking coatings, low-temperature injection molding, and color masterbatches.

Silicon-encapsulated copper-gold powder : By employing silica surface-coating technology, a dense protective layer is formed on the surface of copper-gold powder, endowing it with exceptional physicochemical stability and high-temperature resistance. This product is suitable for applications in industries such as plastics, silicone, high-temperature injection molding, powder coatings, and baked finishes—processes that involve high-temperature manufacturing.

With more than 20 years of deep industry expertise, Xuyang has remained steadfast in the coatings sector, continuing to contribute as much as possible to China's coatings industry—just as our predecessors once did, who dedicated their efforts to advancing China's coating industry. As General Manager Zhu shared in the PPT: " There’s always a song that brings us to tears, and there’s always something that inspires us to strive for a lifetime. It’s never something we need to remember—though it might be easily forgotten by others—but none of that dims Xuyang’s dream of creating superior coatings, or our unwavering Chinese heart. ”

In the future, Xuyang will continue to deeply embrace the new development philosophy, looking forward to collaborating with more industry partners to contribute even greater momentum toward the green, low-carbon, and high-quality development of China's coatings industry.